Are you a bookworm?
Well, then starting a bookstore provides a chance for you to make the passion
for books into a way to earn a living. Independent bookstores which start small
win big in the end. Consider how I started my own book store at home. While I
was initially feeling very intimidated about competing against big retailers,
starting a bookstore was the best thing I have ever done. Here’s how I went
about it.
#1 Do Enough Research
The first thing to do
is visit the retailers in your area, especially those specializing in books.
Assess if the market will support an additional business and niches that have
been untapped yet. Talk to other independent bookstore owners and use their
insights to create market intelligence about how the new bookstore should be
conceptualized, implemented, and marketed.
#2 Put A Business Plan Together
A business plan is
essential for starting any venture. This includes your home-based bookstore. I
thought about goals and objectives and how to attain these. Financing the
endeavour is only possible if you have a solid plan in place. Key components of
business plan include the summary, a marketing plan, the financial framework,
and a blueprint for implementing the business. Consider details such as the
products you will offer, your pricing or fee system, your budget for marketing
and scheme for pricing. Cash flow, income statements and projected balance
sheets are essential for making sure you are not at risk for default.
#3 Financing Options
Consider yourself,
investors, and lenders. Balance the sources to ensure the continued financial
health of your home-based business. Lenders have personal stake in seeing
you repay your loans. Attract money from investors such as friends or VCs and
convince them you are a viable proposition. Opt for bank loan if other sources
of financing are not viable.
#4 Business License
I opted for a business
license and decided to take on a business form. This ensures personal assets
are not at stake.
#5 Stock the Store
Finally, before the
marketing and grand opening, you need to order books from suppliers and
publishers and fill up those shelves. The stock of books should align with the
niche you are looking to corner.
Conclusion
My home-based library
worked out well because I marketed it was as exactly that. Giving the bookstore a personal touch
has worked wonders for me. It could do the same for you too.
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